A fashion boutique.

It sells clothes in its store and online, and its online store lived on a separate website, apart from the rest of the business.

An online order that lands somewhere else has to be copied by hand before anyone can pack it, bill it or count it, and every copy is a chance to get it wrong.

We rebuilt its online store on the same system as the rest of the business and kept its own look: pages for its brands, new arrivals, trending pieces and sales; complete looks a customer adds to the cart piece by piece; a quick view with the size guide; and cart, checkout and payment in the system that keeps the orders.

Every online order now lands in the same place as the rest of the business, so the owner and the team work from one list of orders.